Relatively lo-fi budgets but big on impact. The Truth About Etude Houses Animal Testing Policy. As low as US 14.99 Regular Price US 26.40. We can see Amorepacific’s non-traditional media spend going in the direction of hyperlocal KOLs, and influencer-led campaigns, such as Laneige’s recent buzzworthy short-film featuring Singaporean fashion blogger Trishna Goklani. ETUDE X Kakao Friends Private Summer Picnic Collection with Choonsik and Ryan.
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Inc, Revlon Inc, Mac Cosmetics, Loreal Group, Clinique Laboratories, LLC, Etude House.
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Much of the brand’s investment will be focused on scaling up retail presence across the region from 250 to 400, opening a research centre in Singapore this year and building a US$98m production facility in Malaysia, that’s scheduled to open in 2020. Halal cosmetics are essentially cruelty free and are breathable. Now it has set its eyes on the Asean market, primarily through five brands: Laneige, Innisfree, Etude House, Sulwhasoo and Mamonde. Over 60% of the world’s Muslims live in Asia.Īmorepacific’s share of the Asia-Pacific cosmetics market doubled to 6% between 20, overtaking Estee Lauder, according to Euromonitor. The products’ prices are extremely reasonable and light on the pocket. The color pigmentation of this product is amazing. The products include eyeshades, blushes, and lipsticks. It uses beeswax instead of animal fats to create its products. By 2019, the annual global spending by Muslim consumers will reach US$73b (cosmetics could form a significant chunk), according to the Singapore-based Institute of Asian Consumer Insight. This brand is being run by the famous actress and makeup artist Atiqa Odho. With almost 300m Muslims in the region, the fast-emerging halal cosmetics market is another enticing proposition for the cosmetic giant to focus on. The region’s cosmetics and skincare market is tipped to hit US$9.6b in sales by 2020, according to Euromonitor. Southeast Asia generated a mere US$133m in sales for Amorepacific last year, less than 3% of total revenues and the company wants to triple that. The region is a melting pot compared with China and Korea.” Speaking to Bloomberg, Robin Na, the head of Amorepacific’s operations in Southeast Asia, “The diversity of South East Asia was a challenge. The move into the Asean market is a dramatic shift for the Seoul-based company, which generated about 90% of its revenue last year in Korea and China, pretty homogeneous markets by most regards.
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And small particles of water will be a refreshing pump and full of hydration on contact with your skin. The star ingredient of this k-beauty product is Super Collagen with a high content of thousands. South Korea’s biggest cosmetics maker Amorepacific is creating new lines of products to suit Muslims and darker-skinned women in the Asean region as it tries to make up business lost due to political tensions with China. Etude house cream is a powerful formula based on collagen that will be the relief of the most dry and sensitive skin.
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